Broadcasting vs. Digital Transition: How Traditional Media and New Streaming Giants Redefine the Market
Broadcasting vs. Digital Transition: How Traditional Media and New Streaming Giants Redefine the Market
Blog Article
Terrestrial dramas have long been established as popular TV programs, produced and broadcast through major network broadcasting stations. In contrast, streaming services are internet-based streaming platforms, with Netflix, regional streaming services, and domestic platforms being leading competitors. As viewing trends evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is creating exclusive releases and employing distinct strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing productions with high mass appeal while maintaining traditional storytelling methods. In particular, they actively cast renowned leads to increase viewer engagement and produce television series that resonate with a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their historical credibility and network legacy, they continue to present familiar content, ensuring stable viewership ratings. This allows audiences to find more ways to engage with network television through various distribution channels.
Differentiation Strategies of OTT Services
OTT platforms are expanding their influence by employing strategies distinct from legacy media. Firstly, they actively adopt unconventional narratives and experimental formats, prioritizing originality and artistry over broad popularity. Secondly, they provide customized programming that caters to specific interests, targeting niche audiences. Lastly, they focus on producing multinational content aimed at the worldwide audience, allowing them to grow their fanbase not only within their region but also on a global scale. Through these strategies, OTT services are building industry dominance in ways different from traditional 후후티비2 terrestrial broadcasting.
Competition and Collaboration Between Platforms
As major TV networks increasingly expand into the digital entertainment industry, competition has escalated. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'wavve', respectively, providing their existing produced series on digital platforms. This strategy helps preserve the market presence of established TV channels while expanding their digital reach. Meanwhile, the growth of competing streaming networks is shifting audience preferences towards more flexible viewing options.
Conversely, streaming providers are also solidifying their influence by partnering with traditional TV networks. A leading global streaming giant has gained massive international recognition with Hallyu series like the breakout survival thriller and the supernatural dystopian sensation, leveraging the storytelling expertise of traditional industry leaders. This collaboration helps both parties maximize their potential, fostering a more dynamic industry. As a result, the distinction between traditional and modern media continue to fade.
Ultimately, legacy TV series and OTT services are both rivaling each other and working together through their respective market tactics. Terrestrial dramas maintain classic formats and broad accessibility, whereas OTT services provide experimental and cross-border content. As collaboration and merging between these platforms continue to expand, audiences can expect a more diverse and enriched content environment in the future.
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